Executive Branding

Maximize Your Executive Impact on LinkedIn

Executive Branding

Maximize Your Executive Impact on LinkedIn

What we do

LinkedIn is where sophisticated investors, bankers, and institutions look before they commit, and as the CEO or President of a public company, your profile reflects your company’s credibility. But an inactive profile does nothing. Executive Branding keeps yours active, professional, and working for you, without you spending your evenings on it.

  • We manage your presence; we don’t invent it. If you already have a LinkedIn profile, we work with it. If you’re starting from scratch, we build it out and send you the About section, education, and experience for approval before anything goes live. Your profile stays accurate because the facts come from you.
  • We build the right network. We connect you with legitimate investors, industry peers, and capital-markets contacts, and we vet incoming requests so your network stays professional and relevant, not cluttered with spam.
  • We amplify your company’s news through your profile. When your company posts, we like, share, and comment from your personal profile, putting your company’s updates in front of your network, not just your company’s followers.
  • We connect you to your company and help it grow its audience. We link your profile to the company page and, each month, invite your connections to follow it – so every relationship you build also grows the company’s audience.

Why It Matters

Investors research the people behind a company before they invest. An active, credible LinkedIn presence tells them there’s a real, engaged leader at the helm, and it gives your company’s news a second channel to travel through every time you post. Done consistently, it builds something you own and keep: a growing professional audience of investors and industry peers, independent of any algorithm.

The Result

Executive Branding builds three audiences at once. We grow your personal LinkedIn following directly; as your profile shares company news, the company page’s following grows too; and as that page grows, so do its LinkedIn newsletter subscribers – a compounding, owned audience of investors and industry peers.

If you’re not sure what your LinkedIn presence says to an investor, we’ll review it with you – no obligation.