Social Media

The most effective way to gain the attention of millions of investors

Social Media

The most effective way to gain the attention of millions of investors

CONSISTENT ENGAGEMENT KEEPS YOUR COMPANY FRONT AND CENTER

Crafting your company’s online narrative and identity demands dedication and effort – commodities often limited for you. However, with a steadfast presence on social networks, you ensure your company remains in the spotlight for investors.

North American adult’s spend an average of two hours per day on social media. 

Stock Marketing strategically amplifies your narrative on the very social platforms frequented by your prospective investors, ensuring your message resonates where it matters most. Leveraging only your pre-approved content, we guarantee that each communication not only aligns with your core messaging but also consistently upholds your the integrity and image of your public company. In this way, we ensure a coherent and impactful representation of your company across the digital landscape.

  • twitter
  • linkedin
  • YOUTUBE
  • facebook
  • instagraM
  • TikTok
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Platforms we work with

X (Twitter)

  • 353 million monthly active users
  • A major platform for financial news and discussions
  • Over 67% of financial professionals use Twitter for real-time news and updates, making it a critical channel for companies to communicate with investors
LinkedIn

  • LinkedIn is the premier platform with over 774 million members

  • Publishing articles and updates on LinkedIn can position your company as an industry leader

  • Institutional investors, analysts, and financial advisors are active on LinkedIn, using the platform for networking, research, and information sharing

Youtube

  • Over 2 billion logged-in monthly users

  • Second-largest search engine, it is a top destination for financial research and learning

  • Videos tend to have higher engagement rates compared to text-based content, with viewers spending an average of 40 minutes per session

  • Videos on YouTube often rank high in Google search results, increasing organic reach

Facebook

  • 2.9 billion monthly active users, Facebook provides unparalleled reach to a broad audience

  • Posts about financial news and stock updates can achieve high engagement rates, given the platform’s broad user base

  • 74% of North Americans aged 35 – 54 use Facebook, making it a prime demographic for engagement

Instagram

  • With over 1.4 billion users, is ideal for visually engaging content like photos and videos

  • Popular among younger demographics, including millennial investors who are increasingly participating in the stock market

  • Financial infographics, visual updates, and stories can capture the attention of a visually-oriented audience, including retail investors

TikTok

  • Over 1 billion monthly active users, with a rapidly growing financial community
  • Popular among Gen Z and younger millennials, many of whom are new to investing and use the platform for financial education
  • The platform encourages authentic and relatable content, which can help build trust and engagement with a younger investor audience
Download our Social Media Fact Sheet

​What We Provide

Profile Creation & Maintenance

Whether creating from scratch or refining existing ones, Stock Marketing ensures that your company stands out on major social platforms:

✓  Twitter Company Page

✓  LinkedIn Company Page

✓  YouTube Company Channel

✓  Facebook Company Page

✓  Instagram Company Profile

✓  TikTok Company Profile

A regular cadence of effective communications designed to keep your company top of mind. Stock Marketing will post weekly on each platform; company updates, news releases, attended events, executive interviews with applicable use of #Hashtags and $Cashtags.

Custom Graphics & Effective Content

Stock Marketing maintains a rhythmic communication flow, ensuring your company remains at the forefront. Our weekly posts across platforms cover:

✓ Company updates

✓  News releases

✓  Industry events

✓  Multimedia content

✓  Investor Presentations

✓  Fact Sheets

✓  Meet the team

✓   Strategic use of #Hashtags and $Cashtags

✓  Efficient dissemination of third-party video and audio content

​Examples of our Social
Media Posting

Facebook

  • Eye-catching visuals, correctly sizes for the platform, accompany each post to capture attention.
  • Provides relevant context and engages the audience.
  • Includes a link directing investors to the original content.
  • Relevant hashtags are added to boost visibility.

X (formerly Twitter)

  • Eye-catching visuals, correctly sized for the platform, are included with every post.
  • Concise introduction to accommodate character limits.
  • Includes a link and uses hashtags and cashtags for increased reach.

Instagram Reel

  • Utilizes animated visuals, correctly sized for the platform and content type, to engage viewers.
  • Longer descriptions can be provided, but no direct URL links.
  • Invites users to visit the link in the client’s bio. The client is tagged for easy profile access.
  • Relevant hashtags are added to boost visibility.

Instagram Post

  • Uses high-quality PNG visuals, correctly sized for the platform.
  • Longer descriptions are provided, but no direct URL links.
  • Directs users to the link in the client’s bio. The client is tagged for easy profile access.
  • Relevant hashtags are added to boost visibility.

Linktree

  • Serves as the link in bio for Instagram posts.
  • Continuously updated with current information, news, and interviews.
  • Subscribers receive email updates for all news releases, interviews, and articles.

LinkedIn Post

  • Eye-catching visuals accompany each post, correctly sized for the platform, correctly sized for the platform and content type, to engage viewers.
  • Provides context and engages the audience.
  • Includes a link directing investors to the original content.
  • Relevant hashtags are added to boost visibility.

LinkedIn Article

  • Ideal for all news releases, serving as long-form content.
  • Indexed by Google and mirrors the actual news release with custom visuals.
  • Posted on the LinkedIn company page and emailed directly to subscribed investors through the LinkedIn newsletter.

Executive Branding on LinkedIn

  • Each LinkedIn company post, including LinkedIn articles, is also reposted by the CEO or another executive to extend its reach and engage a broader audience of their followers.

YouTube Videos

  • All company news releases are compiled in a News Release playlist.
  • Each video includes an eye-catching visual correctly sized for the platform, detailed description, hashtags, and YouTube tags for SEO purposes.

YouTube Shorts

  • Eye-catching visuals accompany each post, correctly sized for the platform.
  • Provides relevant context.
  • Includes a link directing investors to the original content.
  • Relevant hashtags are added to boost visibility.

TikTok

  • Eye-catching visuals accompany each post, correctly sized for the platform.
  • Provides relevant context and engages the audience.
  • Includes a link directing investors to the original content.
  • Relevant hashtags are added to boost visibility.

Our strategic approach ensures that your company’s message is consistently conveyed across all platforms, maximizing investor engagement and maintaining a strong online presence.

Elevate your public company’s social media strategy. Take advantage of our complimentary discovery call today to uncover innovative ways to enhance your online presence and connect with your audience.

Book Your Discovery Call

The Strategic Advantage of Social Media for Public Companies

In today’s hyper-connected digital era, the face of a public company isn’t merely reflected in its quarterly reports or its stock price. It’s continuously shaped and reshaped in the dynamic realm of social media. For public companies, consistent social media presence is no longer a luxury – it’s a mandate.

Here’s why:
  • Investor relations are paramount in today’s digital age. Modern investors, whether institutional or retail, no longer rely solely on annual meetings or press releases. They seek real-time updates, insights, and transparent engagements, often via platforms like Twitter, LinkedIn, or YouTube. A regular, authentic presence on these platforms can cultivate trust, demonstrating a company’s commitment to transparency and shareholder engagement.

  • The company brand image is at stake. In an age where news—be it positive or negative—spreads like wildfire, having a firm grip on your company’s narrative is crucial. Consistent social media activity ensures you control the narrative, positioning your company in the best light, and promptly addressing any concerns or misinformation.

  • The value proposition of a public company is not just its products or services but its vision, ethos, and corporate culture. Social media provides a unique platform to articulate these values, connecting on a deeper level with both current and potential shareholders.

If these considerations resonate with you, it’s time to reflect: Is your company harnessing the full potential of social media? If there’s even a hint of doubt, let’s change that narrative. Book a free discovery call with us, and together, we’ll craft a strategy that not only elevates your online presence but fundamentally strengthens the bond with your shareholders.

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